Built by a flipper, for flippers

I worked as a software engineer for years. After my last layoff, the burnout finally caught up to me, and I started buying storage auctions instead of opening another job board.

The first few units were a rush. Then the second one showed up before I'd finished the first. Then the third. Pretty quickly I had piles of stuff in totes, on shelves, in the garage, with no real system for any of it.

I tried spreadsheets. I tried notebooks. They worked for about a week, until volume picked up and the whole thing fell apart.

So I went looking for software. I found pieces of what I needed scattered across different apps, but nothing built end-to-end for how flippers actually work: capture in bulk, organize by source, track storage, list across platforms, know your real P&L per unit.

I had two skills sitting on the same desk: I knew the flipper workflow because I was living it, and I knew how to build software. So I started building Rezell, first for me, then for anyone else tired of their spreadsheet fighting them.

That's still the test for every feature. If it doesn't help me get through my next unit faster or more profitably, it doesn't ship.

Matt